Revive the Range

As Director of Marketing, Devin led the creative evolution of one of the nation's most influential conservation organizations, transforming how the brand tells stories, engages supporters, and inspires action. Central to this work was a comprehensive rebrand designed to reflect the expanded scale and complexity of Save the Redwoods League's conservation efforts across the redwood range. The initiative began with extensive audience research and strategic positioning and culminated in a refreshed brand identity that included a new logo, typography system, color palette, messaging architecture, and photography and video direction.